Hi, I'm
Ayush Raut,
and this is my
Portfolio.
Digital Account Manager & Performance Strategist driving high-impact ROI across SEO, PPC, Paid Social, and Conversion Systems.
About Me
Top-notch Digital Account Manager at Clickmatix in Melbourne, Australia, leading 360-degree digital marketing across SEO, PPC, Meta Ads and website builds for big-ticket clients in e-commerce, healthcare, public services, law and automotive.
Sharpened at Oxford University Press, my tech toolkit in performance analytics, ROI/ROAS crunching and campaign attribution lets me dive deep into client data. As your go-to client mate, I sort queries in a flash, head off issues before they bite, and lock in rock-solid partnerships with data you can bank on—spotting fresh opportunities, pitching game-changing channels like TikTok/YouTube Shorts and killer strategies (think AI audience splits, multi-touch tracking, dynamic retargeting) for campaigns that explode.
Fair dinkum results: 5x monthly ROI jumps for e-commerce heavyweights, massive lead gen/revenue surges for student housing, and conversion-tuned websites sending engagement through the roof. Keen on levelling up CRM know-how for seamless lifecycle automation, personalised scaling, and retention firepower—maximising every client win.
Technically ace, strategically gutsy, results-driven. Let’s have a yarn to supercharge your digital game.
Core Expertise
My Best Projects
Real-world case studies delivering exponential growth through data-led strategy, multi-channel execution, and conversion engineering.
Global Webinar & Event Marketing
Scaled audience acquisition to 191K+ registrations and 94K+ attendances for Oxford University Press using BigMarker, integrated email and multi-channel promotion. Combined event operations, UTM attribution and performance analytics to deliver a global audience footprint.
Email Marketing & Lifecycle Optimisation
Supported a high-volume international email programme spanning standard, triggered and lifecycle communications. Across 826 campaigns and 3.31M+ emails, achieved 10.60% overall CTOR and 22.34% triggered CTOR (≈2x benchmark) while maintaining 99.03% delivery.
Real Estate Lead Generation
Re-engineered a real estate lead-generation programme where high acquisition costs limited growth. Moved from a Search-only model to Google Ads Performance Max, reducing CPL by 65% and CPC by 75%, increasing monthly leads while cutting spend significantly.
Automotive Recycler & Used Parts Specialist
Transformed an underperforming organic presence into the primary acquisition channel. Combined technical SEO, local SEO, authority building and Generative Engine Optimisation (GEO) to drive +64.50% enquiries and +141.85% key conversions.
Education & Training Institute
Designed and optimised a Meta Ads acquisition funnel for a training provider, focusing on lead volume and quality. Reduced CPL by 34% (from $2.73 to $1.80) and generated 456 leads in a single month through audience refinement, lead-form qualification and a dedicated landing page.
Recommendations
What colleagues and senior leaders say about working with me
Sam Chapman
CRM Marketing Manager at Oxford University Press
"Ayush has been a joy to work with, and has made management easy. He conducts his work with great attention, application and professionalism, without any fear of asking questions where needed. Using extensive platform knowledge, he would always focus on helping others with event management or platform issues faced by our marketing team. He also made learning a priority, always stepping up to take on new tasks or expand subject knowledge. I would highly recommend Ayush."
Valeria Cavalli
Marketing Manager at Oxford University Press
"I had the pleasure of working with Ayush on our events and communications platforms. Ayush combines deep competence and professionalism with a genuine willingness to help others. He always responded quickly and acted on requests with efficiency and care, making collaboration seamless and enjoyable. I really hope we'll have the chance to work together again in the future. I couldn't recommend him more highly."
Karthikeya Lolla
Growth Strategist | Scaled 27+ Brands
"Ayush is a very ambitious, focused, and fearless digital marketer. He has a good insight on how digital marketing works and he understands the competitive market thoroughly. I would recommend him to help an organization ramp digital marketing efforts."
Gareth Ridley-DeMonick
Guest Lecturer @ Media, Journalism and Publishing
"Ayush was a pleasure to work with. Conscientious and diligent, Ayush was always approachable and reliable, and quickly became the go-to specialist in his area of expertise. Gifted with both detailed technical knowledge and a pragmatic approach to projects in a fast-paced environment, I cannot recommend Ayush highly enough."
Shravani Singh
Research Scholar & Digital Marketing Specialist
"Don't miss the chance if you got Ayush as a team member because he will be a valuable asset. SEO is a game changer... He is an exceptional marketer with a keen eye for detail and a deep understanding of the ever-evolving digital landscape. His strategic planning and execution are in collaboration with his knowledge of recent market tools. Any team would be lucky to have them on board."
Professional Profile
My Curriculum Vitae
Explore my experience, skills, certifications and achievements.
Let's Work Together
Ready to scale your digital performance, lower acquisition costs, and explode your ROI? Send me a message and let's have a yarn.
Contact Information
Email Address
rautayush1111@gmail.comAvailable for Digital Strategy, Account Management, Performance Marketing, and SEO/PPC Consultations.
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